The girl with the dragon tattoo
1. Who the audience was for the film?
Females over 20 that are on mostly social websites.
2. What went well with the marketing campaign?
The first launch of the trailer on Yahoo! found on the metro website which got 65,0000 trailer views. This lead to to the huge search for this film on Google.
3. Even Better If...what did not work?
It did not get the popularity and and failed to interest its targets audience. It was complex for them to do the seven-week task based game and was too long.It was the right steps for its audience but was not pitched at the right level.
This film poster targets its audience by displaying the main character, a young adult female which will towards the targeted audience of females over the age of 20. The type of clothes can suggest that its target audience is not the normal female audience you would normally get but the audience more interested in the genre it is. Action and thriller. Intentionally the title of a girl can make them believe she maybe a "girl" in the film. It also targets its audience that have read the novel, to see if the production of the film is as good as the books they have read.
Source: http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/uk-film-council-digital-innovation-case-study-the-girl-with-the-dragon-tattoo.pdf
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